Cross media measurement advertising value chain: Ad reporting fact sheet

Looks at the Cross Media Measurement initiative, driven by the lack of trust in the ad reporting figures, and highlights inconsistencies in measuring reach and frequency.
  • The same currencies for media planning and ad buying are needed to achieve correct reach and frequency.
  • The current problem that causes confusion is that we mix devices with people, media reach with ad reach and visible ad reach with viewed ad reach due to lack of common definitions, standards, measurements.
  • We can not compare impressions with contacts cross media.
  • Delivered impressions are not the same as contacts with people....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands