Cross media deals: are they the future?

Jane Kesley, board dirctor at Emap Advertising, explains the nature and role of cross-media deals in an age when clients want full-service advice from an industry that has become very fragmented.

Cross-media Deals: Are They the Future?

Jane KesleyEmap Advertising

Let me start with some clarity on what a cross-media deal is. As a term, it did not exist five years ago – it crept into our language as a result of consolidation and was initially...