Cross-Cultural Differences in Perceived Risk of Online Shopping

This study investigates the perceived risk that has been considered as influencing the consumer purchase decision process during online shopping.
  

Cross-Cultural Differences In Perceived Risk Of Online Shopping

Hanjun Ko Kookmin UniversityJaemin Jung University of West FloridaJooYoung Kim Iowa State UniversitySung Wook Shim Hanyang University  

Introduction

 

There is little doubt...

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