Korean dramas, or K-dramas as they are commonly known, have become incredibly popular around the world in recent years. One country in particular where K-dramas have captured the hearts of audiences is Indonesia. In this article, we explore the reasons...
Cross-cultural connections: K-dramas and how Indonesian brands can ride the Korean wave
The popularity of K-dramas in Indonesia has resulted in their fans’ love for everything Korean and Omnicom’s Manju Bala says businesses can use this to reach their mainly young and digitally savvy viewers.
