CROCS 2022 Artist and Blogger Annual Advertising Strategy

Crocs is a pioneering brand of the special shoe design of hole shoes.

Case details

Brand: CROCS

Brand owner: CROCS

Main agency: Switching-Time

Main agency holding group: Datawords Group

Launched in: Mainland China

Industry: Footwear and Apparel

Media channels:

Budget: 15-20 million

Case Summary

As a pioneer of the special shoe design of hole shoes, Crocs holds the brand concept of "born to be free" and has been deeply involved in footwear fashion and lifestyle in the past few years. In order to break the public's inherent impression of hole shoes and slippers in daily life: the wearing scene is single, and comfort is more...

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