Title: AI Anxiety MeterBrand: Croatia InsuranceProduct: Health insuranceIdea: Bruketa&Zinic&GreyCountry: Croatia
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months - 12 months||CROATIA||Non-specific||Other||Middle||Agency and production costs: 35000 EUR Media budget: 200000 EUR|
Croatia Insurance, the market leader with a 25.6% market share, is positioned in the top or premium price segment in a saturated Supplementary Health Insurance market. At the same time, other players often compete with drastically lower prices. Differentiation among competing brands is weak, so the price war...