Criteo: The 2023 Onsite Shopper Behavior Report

Examines how shoppers are behaving online and how onsite advertising affects online consumer behavior.
  • The report also explores ad incrementality, click-through rate (CTR), and return on investment (ROI).
  • Eighty percent of the US population is shopping online, and retail media is one of the most effective tools advertisers have to understand their journeys.
  • Forty-one percent of shoppers begin their journey on a retail homepage, while 26% of shoppers begin with a search.
  • Online shopper journeys can follow several different flows to arrive at a final product: for example, for those shoppers that start on a homepage, 45% will continue on to a search page.
  • Sponsored product ads are an essential part of...

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