Crispin Porter + Bogusky interview part one: Creating an innovation machine

Geoffrey Precourt

In this first of a two-part article, Warc's U.S. editor, Geoffrey Precourt, interviews Alex Bogusky, co-chair of Crispin Porter + Bogusky, and John Winsor, former vp/executive director on the thinking that underpins the agency - product innovation that begins with advertising but moves beyond it in different directions.

Crispin Porter + Bogusky interview part one: Creating an innovation machine

Geoffrey Precourt

This interview continues in Part Two.

The notion is simple. If an agency gets a Widget account, it learns everything it can about Widgets. In fact, it can become...

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