Creators, commerce and beyond: 2023 trends in social media marketing

VJ Anand

New social media trends appear daily, new platforms and formats are created, and major players will either emulate them or simply buy them up. But there are some broader things sticking, both with real people and brand marketing teams.

Brands and agencies talk a lot about moving at the pace of culture.

Years ago, it didn’t feel as quick because they were leading and dictating it. In a world that was dominated by TV, one brilliant ad could really cut through and shape popular culture. But that has changed. Real people set the pace now, sharing their thoughts, feelings and passions on social platforms. The brands are the ones keeping up. So, what’s next?

We all roll our eyes slightly when industry experts predict next year’s trends… New ones appear daily, new platforms and formats are created, and major...

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