Creator synergy – best practice in using celebrities or influencers to improve your distinctiveness levels

In this article Cathal Gillen explores how influencers and celebrities can be used to embed or become distinctive brand assets.

Working with creators

This article is part of a series of articles from the WARC Guide to working with creators. Read more

With the continued rise in the use of influencers by brands due to the onset of social media, we at Distinctive BAT, a brand asset research...

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