Creativity on Tap: It's Online

Organisations that lack creativity will fail. Traditionally new product ideas have come from many sources both within an organisation, e.g.

Creativity on Tap: It's Online

Jenny ClarkTNS, United Kingdom

Martin OxleyTNS Interactive and Panel Services in Europe, United Kingdom

Clive NancarrowBristol Business School, United Kingdom

Lex HigginsUniversity of Colorado, United States

BACKGROUND

Successful business depends on innovation as more companies embrace innovation as a core of their business. A company less likely to innovate will lose out to its more successful innovative competitors. Key factors for successful innovation include the culture in an organisation and the professionalism of relevant disciplines and functions. Brook and Mills (2003) identify that an “aggressive” and “relentless thrust” is required. We...

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