Charlie Crowe, MD of C Squared Communications, is an enthusiastic advocate for creative media. As the publisher of Cream (a new magazine illustrating 'the best in creative media worldwide'), he provides plentiful examples of original and innovative communication ideas where message and media are totally integrated.
Creativity: A New Benchmark?
Back in 2001, unicef in Germany had some budget to spare for communicating its latest cause across the country. The issue was the plight of poor children in Africa, most living in impoverished families earning...