Creative mobile phone research

Emanuel Maxl and Sigrid Studler

Next to the discussion on opportunities and limitations of mobile market research, the paper focuses on results of a qualitative trend-study supported by new mobile and web-based technologies.

Creative mobile phone research

Emanuel Maxl and Sigrid Studlerevolaris, Austria

PREFACE

Next to the discussion on opportunities and limitations of mobile market research, the report focuses on results of a qualitative trend study supported by new mobile and...

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