This paper is the story of the search for creative consumers, complete with investigations, detours, dead ends, findings and eventual breakthrough in identifying Creative Individualists, together with their intriguing implications and applications for organizations.
Creative consumers – adding inspiration to innovation
John KearonBrainJuicer, United Kingdom
On Tuesday, 3rd November 1902 the President of the Bank of America, Albert Mann, was on his way to discuss a business deal with Thomas Edison. The...