Creative analysis reveals Super Bowl ads are not representative

Michael Murray

Looks at an analysis of 400 Super Bowl ads, which shows that they don’t represent the people that watch them.

What can 6 years of Super Bowl ads tell us about representation in advertising? An analysis of 400 ads shows that Super Bowl ads don’t represent the people that watch them.

  1. ~50% of Super Bowl viewership are female whilst 35% of characters are women.
  1. Just...

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