Creating the conditions for award-winning work

Award-winning work requires the right internal conditions.

The creation of award-winning work requires the right internal conditions. Get all three right and you’re on for a Grand Prix, according to PHD Worldwide’s Global Chief Strategy Officer, Mark Holden.  

At a WARC Rankings event hosted by WARC, Holden set out to exemplify the five elements of award-winning work and gave advice on how to foster the conditions internally that create work that wins the top prizes at award shows.

The 2024 WARC Rankings launched in March, and reflect the most awarded work in creativity, media and effectiveness in 2023. Campaigns are ranked, alongside brands, advertisers and agencies,...

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