Creating luxury experiences in an omnichannel world

The global crisis has acted as an accelerator of the inevitable shifts that were already underway and opened new perspectives for luxury brands: the omnichannel experience has become more important than ever before.

Luxury shoppers have returned en masseto the high street shops around the world. This does not come as a complete surprise given that the industry has always been one of the most resilient ones when it came to recovering from a recession. In 2009, it was...