Creating fragrance concepts from first principles: identifying what drives 'fit' of concept elements to end users

This paper deals with the fit of sets of fragrance elements (36 elements each) to 30 different end uses, varying from purely ‘fine’ to purely ‘functional’, by means of an integrated approach called a ‘mega-study’.

Creating Fragrance Concepts From First Principles

Identifying what drives 'fit' of concept elements to end users

Howard R. Moskowitz Moskowitz Jacobs Inc. Babara Itty Moskowitz Jacobs Inc. Rachel Katz Moskowitz Jacobs Inc.

Introduction - Fragrance as a Key...