Creating Fragrance Concepts From First Principles
Identifying what drives 'fit' of concept elements to end users
Howard R. Moskowitz Moskowitz Jacobs Inc. Babara Itty Moskowitz Jacobs Inc. Rachel Katz Moskowitz Jacobs Inc.
Creating fragrance concepts from first principles: identifying what drives 'fit' of concept elements to end users
This paper deals with the fit of sets of fragrance elements (36 elements each) to 30 different end uses, varying from purely ‘fine’ to purely ‘functional’, by means of an integrated approach called a ‘mega-study’.
