Creating Customer Knowledge
Turning “insight” into sustainable advantage
David G. BakkenHarris Interactive, United States
Michael A. LottiGlobal Business Research, Eastman Kodak Company, United States
INTRODUCTION
Globally in 2002, companies and...
David G. BakkenHarris Interactive, United States
Michael A. LottiGlobal Business Research, Eastman Kodak Company, United States
INTRODUCTION
Globally in 2002, companies and...
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