Creating Brand Champions
A look at brand packaging design during the past 40 years
Charles G. Biondo, The Biondo Group/NY
I started in business in 1960 as a package designer. Magic Marker was the medium and ‘beautiful and trust worthy’ was the...
Creating Brand Champions
The author looks back over forty years of brand packaging design in the USA - quoting examples from many companies from Corning to Haagen-Daz.
