Creating Brand Champions

The author looks back over forty years of brand packaging design in the USA - quoting examples from many companies from Corning to Haagen-Daz.

Creating Brand Champions

A look at brand packaging design during the past 40 years

Charles G. Biondo, The Biondo Group/NY

I started in business in 1960 as a package designer. Magic Marker was the medium and ‘beautiful and trust worthy’ was the...