The 3D MMORPG mobile game "Sael's Light" has entered the Korean market where the local competition is already very fierce, and was able to win the TOP1 download list in Korea within the first week while controlling marketing costs, and achieved daily new additions The number of users increased by 45% month-on-month. In terms of overseas strategy, "Sell's Light" conducts marketing and promotion from two aspects of effect and brand, makes full use of different overseas platforms to configure suitable materials, and plays different roles of KOL at different stages, thus creating users on the entire link Opportunities for expansion and retention.
This article is part of Spotlight China's latest series focusing on Chinese brands going global. Click to go to the topic page to read more about it.
Brand: Mobile game "케페우스M (Sel's Light)"
Case time: 2020.4-2021.6