Creating and placing the right ads online

Internet advertising is forecast to continue growing at around 27% per year, but there is doubt and disagreement about how it is measured, and how advertising revenue should be calculated.

Creating and placing the right ads online

Gary Arlen

NBC-TV's much-lauded satiric sitcom, 30 Rock,recently included a landmark product placement. After the leading characters have spent several lines of dialogue extolling Verizon's mobile phone and network,...

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