Creating a win-win relationship by maximizing both manufacturer sales and retailer profits

In today’s business environment in Japan, manufacturers and retailers struggling against excessive price competition find themselves mired in profoundly strained relationships.

Creating a Win-Win Relationship by Maximizing Both Manufacturer Sales and Retailer Profits

Takashi KondoModel Development Group, Research & Development Office, Marketing Intelligence Division, INTAGE Inc., Japan

PRICE DESTRUCTION PLAGUES MANUFACTURERS...