Creating a Sustainable Future by Means of a Global Sustainability Brand
Sophie ConstanceConstance Creative Marketing, Australia
THE WAY FORWARD: PERSPECTIVES AND PROPOSALS FOR THE FUTURE
Introduction
The path to global sustainability is not only difficult, it is not even clear to us today. The few things which are clear tell us in all professions that we need to achieve a higher level of community and business engagement in the process.
Marketing has a key role. By examining the effectiveness of global brands in reaching disparate communities and crossing language barriers, this paper identifies the opportunities for a global sustainability...