Creating a New Normal for Sex: COVID-19 x Durex

Durex, a condom brand, launched a worldwide campaign to increase relevance and challenge human insights about personal sexual safety in order to help halt the worldwide rampage of STIs.

Campaign details

Brand: DurexAgency: Havas London

Executive Summary

  • Durex has been protecting sex lives for over 90 years, but the brand was losing relevance with the next generation.
  • When COVID struck, sex lives completely stalled, further threatening the...