Creating A New Corporate Culture For Sustainable Growth And High Performance
A case study
Selim Oktar and Emre Erdoğan KNEXTEP Knowledge Management ServicesTahsin Saltik KOC Holding
INTRODUCTION
Corporate reputation has become an important component of today's business language. A recent issue of Financial Times contained a full page Deutsche Bank's advertising stating the importance attributed to this phenomenon: 'What is more valuable than winning major awards' they asked, and then answered: 'client relationships'. When this advertising is considered with the statement of the chairman, Ackerman, noting that business leaders have to learn...