Creating a brand for a new service

Jim Northover

One of the most audacious infrastructure projects in recent times has been the building of Hong Kong's new international airport and rail link .

Creating a Brand for a Brand New Service

The process needs to start right at the beginning, explains Jim Northover, Citigate Lloyd Northover

One of the most audacious infrastructure projects in recent times has been the building of Hong Kongs new international...

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