Creating a better everyday life: The enormous potential to fulfil customers’ dreams by democratising research

Eva-Carin Banka Johnson, Stefan Vukicevic and Terje Nilstun

IKEA launched a new global knowledge platform, Open Home, to allow IKEA employees to safely document and share data from home visits, to drive global innovation and product development.

Abstract

IKEA aims to create a better everyday life for customers by creating home furnishing products that fulfil their needs, dreams, and frustrations. Since the 1970s, IKEA has visited real customers’ homes to better understand their everyday lives and desires. The insights they gather from these home visits are then used to develop the IKEA product range.

Over time, IKEA has used many different methods to document home-visit data. None of the previous methods allowed co-workers to share and compare results across the world. There was an opportunity to build a knowledge platform to collect and host this data. It...

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