Create wear - A process innovation that combines consumer insights and technology push

From a GSM jacket to “create wear”, this paper gives an example of process innovation on wearable communication using methodologies that combine consumer insights, technology advances, trend analysis and user tests.

Create Wear

A Process Innovation that Combines Consumer Insights and Technology Push

Laurent PonthouIntegrated Services, Residential and Personal RDC, Research & Development Division, France Télécom, France

Emeric MourotResearch & Development...