Create Wear
A Process Innovation that Combines Consumer Insights and Technology Push
Laurent PonthouIntegrated Services, Residential and Personal RDC, Research & Development Division, France Télécom, France
Emeric MourotResearch & Development...
Create wear - A process innovation that combines consumer insights and technology push
From a GSM jacket to “create wear”, this paper gives an example of process innovation on wearable communication using methodologies that combine consumer insights, technology advances, trend analysis and user tests.
