Create a Culture of Insights

Eric Leininger

This article discusses how to create a company environment in which insights and analytics truly nourish the organisation's growth potential.

Create a Culture of Insights

Eric LeiningerMcDonald's Corp/ANA Finance Committee

A leading industry trade publication describes the ANA Annual Conference: The Masters of Marketing as “a must-attend event for everyone.” The success of the event is evident: over the past five years, attendance has grown 150 percent, and the 2006 conference achieved a through-the-roof net promoter score of 60.

One reason the event is so successful is that outstanding industry leaders are now speaking at the conference and offering must-hear commentary. Leading-edge CMOs have addressed a number of key topics, including the power of insights and analytics, to help...

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