Title: Araw arawBrand: CreamsilkProduct: CreamsilkIdea: OliverCountry: The Philippines
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months - 12 months||The Philippines||Non-binary||Adults (26-55)||Middle||PHP 3,000,000.00|
With the restrictions and shifting mindsets brought about by the pandemic in 2020 - 2021, Cream Silk was challenged to get infrequent and lapsed users who no longer valued conditioner to use conditioner daily again (penetration + frequency).
At its core, daily conditioner usage has always been at the forefront of Cream Silk's brand objectives, and a...