Cream Silk Philippines: X Ben&Ben - The unexpected and unstereotypical collaboration
Kitty Faustino, Oscar Maalihan, Patricia Cabral
Cream Silk Philippines, a haircare FMCG, increased its conditioner's e-commerce sales and brand penetration by partnering with Filipino folk band Ben&Ben frontmen.
Campaign details
Brand: Cream Silk Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Hair care Media channels:Packaging & design, Content marketing, Social media, Online display, Online video, Word of...
