Campaign details
Brand: Cream SilkBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: Facebook Philippines, NuWorks Philippines, Bridges PRCountry: PhilippinesIndustries: Hair careMedia channels: Content marketing, Online display, Programmatic display, Social media, Virtual & augmented reality, Word of mouth, influencersBudget: Up to 500k
Executive summary
In recent times, thanks to environmental and health awareness, there has been a rising trend of all things made with "natural" ingredients which has led to consumers leaning towards "natural" products. This has led to the belief wherein the closer to nature,...