Cream Silk: Cream Silk X Inmobi – Seamless incentivized data collection in mobile in-app ads

Cream Silk, a haircare brand, increased hair survey completions in the Philippines by creating an ad unit with Inmobi with offered rewards for survey completions.

Campaign details

Brand: Cream Silk Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Hair care Media channels: Sales promotion Budget: Up to 500k

Executive summary

During the start of this campaign, Cream Silk...

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