Cream Silk: Cream Silk X Inmobi – Seamless incentivized data collection in mobile in-app ads
Loren Saguil, Patricia Cabral, Christine Cruz
Cream Silk, a haircare brand, increased hair survey completions in the Philippines by creating an ad unit with Inmobi with offered rewards for survey completions.
Campaign details
Brand: Cream Silk Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Hair care Media channels: Sales promotion Budget: Up to 500k
Executive summary
During the start of this campaign, Cream Silk...