Cream Silk: Cream Silk X Ben&Ben – The unexpected & unstereotypical collaboration

Cream Silk, the hair conditioner, effected a behaviour change campaign to combat the pandemic's negative impact on its sales in the Philippines.

Campaign details

Brand: Cream Silk Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Hair care Media channels: Mobile & apps, Merchandise & free gifts, Livestreaming, Online video, Social media, Virtual & augmented reality, Websites & micrositesBudget: Up to 500k

Campaign video

Creative assets

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