Cream Silk: Conditioned for greater advocacy

Cream Silk, a hair conditioner brand, launched an online academy in the Philippines to help unemployed women and strengthen its equity.

Campaign details

Brand: Cream SilkBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: EdukasHi yon.ph, Wunderman Thompson, NuWorks Philippines, Bridges PRCountry: PhilippinesIndustries: Hair careMedia channels: Content marketing, Online video, Programmatic display, Public relations, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Cream Silk as the leading conditioner and hair care brand in the Philippines prides itself as a brand that is made for Filipinas. Through the years, it offers a wide variety of hair care solutions that are specifically formulated to address every hair...

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