Cream Silk: Conditioned for greater advocacy

Carlos Corrales, Jerika Vilan, Kamille Tapia, Oscar Maalihan, Nathan Adriano

Cream Silk, a hair conditioner brand, launched an online academy in the Philippines to help unemployed women and strengthen its equity.

Campaign details

Brand: Cream SilkBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: EdukasHi yon.ph, Wunderman Thompson, NuWorks Philippines, Bridges PRCountry: PhilippinesIndustries: Hair careMedia channels:Content marketing,...

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