Cream Silk: Conditioned for Greater Academy

Loren Saguil, Oscar Maalihan

Cream Silk, a conditioner and hair care brand, launched a campaign in the Philippines to inspire and empower Filipinas amidst the pandemic, increase brand preference and strengthen its equity.

Campaign details

Brand: Cream SilkBrand owner: UnileverEntrant company: Mindshare Philippines - The PhilippinesIdea creation: Mindshare TaguigMarket: AsiaSector: Toiletries & cosmeticsMedia channels: Social media, Websites & microsites, Public relationsBudget: 500k - 1 million

Executive summary

Cream Silk, the leading conditioner and hair care brand in the Philippines, prides itself as a brand made for Filipinas. Through the years, it’s offered a wide variety of hair care solutions specifically formulated to address every hair care need of Filipina consumers. Providing advanced and superior conditioning that is affordable...

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