Crayola: Colors of the world

Art supplies brand Crayola grew sales in the US with #TrueSelfie, a PR, digital and social campaign to launch its Colors of the World diverse crayon sets.

Campaign details

Brand: CrayolaBrand owner: Hallmark CardsEntrant company: dentsumcgarrybowen, New YorkPR: Golin, New YorkMarket: United StatesSector: Toys, gamesMedia channels:Online video, Packaging & design, Public relations, Social media, Websites &...