Cravendale - Cash from cows: how integrated communication built a premium milk brand
Justin Notley, Elisa Edmonds, Sara Donoghugh, Les Binet and Sarah Carter
Within the UK market, despite being a 99% penetration in households, there was no real differentiation in milk brands, and this was a gap Arla sought to exploit.
| Agency: DDB London | Authors: Elisa Edmonds, Sara Donoghugh, Justin Notley,
Les Binet and Sarah Carter |
Cravendale
Cash from cows: how integrated communication built a premium milk brand
INTRODUCTION
How can you better milk?
How can you break extraordinarily entrenched...
