Cravendale - Cash from cows: how integrated communication built a premium milk brand

Within the UK market, despite being a 99% penetration in households, there was no real differentiation in milk brands, and this was a gap Arla sought to exploit.
Agency: DDB LondonAuthors: Elisa Edmonds, Sara Donoghugh, Justin Notley, Les Binet and Sarah Carter

Cravendale

Cash from cows: how integrated communication built a premium milk brand

INTRODUCTION

How can you better milk?

How can you break extraordinarily entrenched...