Cracking the crystal ball. An empirical evaluation of approaches to forecasting aggregate and individual switching behaviour in developing cellular phone markets

Approaches were investigated for forecasting in the developing South African cellular phone market at the aggregate level (market share), and individual level of switching behaviour.

Cracking the Crystal Ball

An Empirical Evaluation of Approaches to Forecasting Aggregate and Individual Switching Behaviour in Developing Cellular Phone Markets

Craig KolbAsk Afrika, South Africa.

Andrea RademeyerAsk Afrika, South Africa.

INTRODUCTION AND...