Cracking the Cross-Media Code: How to Use Single-Source Measures to Examine Media Cannibalization and Convergence
Glenn Enoch and Kelly Johnson
ESPN Research + Analytics has developed seven basic concepts of cross-media research and behavior by examining behavioral cells of users and usage.
Cracking the Cross-Media Code: How to Use Single-Source Measures to Examine Media Cannibalization and Convergence
Glenn Enoch and Kelly Johnson
ESPN
INTRODUCTON
The media community faces many challenges as consumers adopt new media behaviors. A few starters:...