Cracking the CODE in Pharma: A framework for more effective Healthcare marcomms

This report, developed in association with Accenture Interactive, is an analysis of successful Pharma and Healthcare campaigns from 2010 – 2021 using WARC’s case study database.
  • It lays out the scale of marketing investment in Pharma and Healthcare, and how the context for investment is changing.
  • Most importantly, it examines some of the category’s common marcomms behaviours.
  • By comparing these to best practice overall, it identifies four areas which require particular attention going forward and how action in each of these areas can lead to positive business outcomes....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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