CPG remains resilient, online surpasses food channels amidst economic downturn

An overview of International Resource Identifier (IRI) Worldwide's the Impact of Inflation on Consumer Behavior report.

CPG retail is resilient in periods of economic downturn, according to a February 2023 report from International Resource Identifier (IRI) Worldwide . In light of continuing economic volatility, it’s important to consider the way specific categories are affected.

Interestingly, online channels, dollar stores, and club channels are growing faster than food. Online grew by 16% at the end of January 2023, while the food channel grew by a mere 7%. This shows that inflation is affecting where consumers shop, as well as what they shop for, and pragmatism is on the rise. ...

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