CP-Meiji: High protein celebrity-led fitness at home

CP-Meiji, a pasteurised milk brand, provided exercise classes in Thailand during the COVID-19 pandemic to drive brand awareness and consideration.

Campaign details

Brand: CP-MeijiBrand owner: CP-MeijiEntrant company: Carat, BangkokMedia: BEC-Tero, Bangkok / Fitness First (Evolution Wellness Co., Ltd.) Thailand, BangkokMarket: ThailandSector: Milk & dairy drinksMedia channels:Livestreaming, Product...