COUNTRY Financial: Grow Your Retirement

COUNTRY Financial realized that in the current competitive market of retirement planning it could make more money with up-selling and retention than with prospecting.

COUNTRY Financial: Grow Your Retirement

Progressive Impressions International (Pii)


Category: InsuranceCountry where program ran: USADate program started/ended: April - July 2007

Product Description: In the Grow Your Retirement campaign, the service offered was retirement planning assistance from a COUNTRY Financial representative (formerly COUNTRY Insurance & Financial Services). Products used in measuring sales results were: life insurance (including disability, long-term care and Medicare Supplement), annuities and property and casualty insurance.

Advertiser/Client Name: COUNTRY FinancialMedia Channels: DirectMailPrintOther


Marketplace Challenge:

Industry trends: Deregulation and demographics have combined to create...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands