COUNTRY Financial: Grow Your Retirement

COUNTRY Financial realized that in the current competitive market of retirement planning it could make more money with up-selling and retention than with prospecting.

COUNTRY Financial: Grow Your Retirement

Progressive Impressions International (Pii)

ENTRY INFORMATION

Category: InsuranceCountry where program ran: USADate program started/ended: April - July 2007

Product Description: In the Grow Your Retirement campaign, the service offered was retirement planning assistance from a COUNTRY Financial representative (formerly COUNTRY Insurance & Financial Services). Products used in measuring sales results were: life insurance (including disability, long-term care and Medicare Supplement), annuities and property and casualty insurance.

Advertiser/Client Name: COUNTRY FinancialMedia Channels: DirectMailPrintOther

STRATEGY

Marketplace Challenge:

Industry trends: Deregulation and demographics have combined to create...

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