Could your trade funding be managed more efficiently?

Stephan Butscher and Javier Christie

Stephan Butscher and Javier Christie, from Simon-Kucher & Partners, argue here that consumer goods companies use their customer trade funding (deals, discounts, overriders, trade promotions, rebates etc.) to do too much.

Could your trade funding be managed more efficiently?

Stephan Butscher and Javier Christie

Consumer goods companies use their customer trade funding to do too much. As a result these funds have ballooned, with little understanding of the details behind them....

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