Costa: First one's on us

Coffeehouse chain Costa used a data-driven campaign encompassing outdoor, radio and digital display to reconnect with its loyal customer base and drive app downloads following lockdown in the UK.

Campaign details

Brand: CostaBrand owner: The Coca-Cola CompanyAgency: MediaComMarket: United KingdomSector: Restaurants & takeawaysMedia channels:Email marketing, Online display,Outdoor, out-of-home, Programmatic display, Public relations, Radio &...