Costa: First one's on us

Jonathan Robson, Katy Harkness

Coffeehouse chain Costa used a data-driven campaign encompassing outdoor, radio and digital display to reconnect with its loyal customer base and drive app downloads following lockdown in the UK.

Campaign details

Brand: CostaBrand owner: The Coca-Cola CompanyAgency: MediaComMarket: United KingdomSector: Restaurants & takeawaysMedia channels: Email marketing, Online display,Outdoor, out-of-home, Programmatic display, Public relations, Radio & audio, Sales promotionBudget: 500k - 1 million

Executive summary

This is the story of how a business that relied on footfall and loyalty had its most successful campaign ever when both were in short supply – all thanks to data.

The start of 2020 saw over 30m coffees served in UK coffee shops every day. However, more than three...

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