Cost of television advertising set to rise
Stephen Whiteside and Suzy Young
Warc has published the updated Global Media Inflation Benchmarks Survey. Highlights include that overall the price of TV advertisements will rise by an average of 3% in 2010 on an annual basis across all the countries assessed.
Cost of television advertising set to rise
Stephen Whiteside and Suzy Young
Warc
The cost of advertising on television is set to rise in most major markets this year, new figures have shown.
Warchas recently published an updated version of its Global Media...