Cosmair, Inc.: I'M Worth It campaign

An advertising campaign that appealed to women's self-esteem became a corporate slogan for the L'Oreal Group, one of the world's largest cosmetics companies, and helped make its Preference hair coloring the leading brand in the United States.

Cosmair, Inc.: I'M Worth It campaign

Susan Risland

Overview

An advertising campaign that appealed to women's self-esteem became a corporate slogan for the L'Oreal Group, one of the world's largest cosmetics companies, and helped...