Corsodyl - Starting a revolution in oral health
Principal Authors: Andrew Niven and Claire Taylor – MediaCom
Contributing Author: Liz Boulter – Grey
Corsodyl is a medical brand that's become a household name. As one of the fastest growing brands within the GSK portfolio, Corsodyl has been a welcome new product range to the 14 million people a year who suffer from bleeding gums. This paper outlines how from 2008-2009 ‘The Campaign for Healthy Gums’ meant Corsodyl gained the biggest growth from one of GSK's smallest brands, through hard-hitting advertising which mimicked public service announcements showing the shocking...